China Literature's Online-Reading Segment Seen Facing Headwinds

Dow Jones
Aug 18

0327 GMT - China Literature's softening online-reading revenue spurs Nomura to downgrade its rating on the stock to neutral from buy. While the online literature-platform operator continues to show strong intellectual-property commercialization progress, Nomura analysts are concerned about the online reading business, as revenue for the segment declined 7% in 1H, compared with a stable 2025 performance. A decline in the business's monthly paying users likely reflects a broader shift in user preferences away from text-based content toward more visual and fragmented entertainment formats, they say in a note. Nomura expects these headwinds to persist into 2H, casting a shadow on China Literature's near-term earnings outlook. The bank trims its target price to 25.00 Hong Kong dollars from HK$44.00. Shares drop 4.3% to HK$20.56.

 

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