Spin Master, the company that makes Rubik's Cubes and co-produces Paw Patrol, is buying a company that develops "kid-empowered AI."
The target company, Brooklyn-based Hapiko, makes Stickerbox, a machine that uses artificial intelligence to generate images based on children's spoken descriptions. It then prints them as stickers which users can color.
The deal will be announced later today, and is in the range of $35 million to $50 million.
The Stickerbox looks like an Etch A Sketch on a cube, which makes it a good match for Spin Master, which also makes Etch A Sketch. "If you brought Etch A Sketch into the future, it might look something like that," said Christina Miller, the CEO of Spin Master.