Target's Digital Delivery Drives 2Q Sales Momentum
Dow Jones
Aug 19
Target's digital comparable sales grew 8.7% in 2Q, outpacing store comparable sales growth of 2.7%. Same-day delivery led the digital surge with growth exceeding 25%, the company said. Digitally originated sales accounted for 19.6% of merchandise sales, up from 18.9% a year ago. Traffic drove overall comparable sales growth of 3.8%, with transactions up 3.6%. Non-merchandise sales, including Roundel advertising revenue and Target Circle 360 membership fees, jumped more than 20%.
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