Under Armour (UAA) Stock Sinks As Revenue Reset Reshapes Turnaround Story

Simply Wall St.

Aug 09

Under Armour stock fell about 4.5% to US$6.11 in the first trading session after its Q1 2027 report, adding fresh pressure to an already weak one month stretch. At first glance the reaction looks ...

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At first glance the reaction looks ...</p>\n\n<a href=\"https://simplywall.st/stocks/us/consumer-durables/nyse-uaa/under-armour/news/under-armour-uaa-stock-sinks-as-revenue-reset-reshapes-turna\">Source Link</a>\n\n</div>\n","source":"simplywall_highlight","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Under Armour (UAA) Stock Sinks As Revenue Reset Reshapes Turnaround Story</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nUnder Armour (UAA) Stock Sinks As Revenue Reset Reshapes Turnaround Story\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-08-09 11:42 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://simplywall.st/stocks/us/consumer-durables/nyse-uaa/under-armour/news/under-armour-uaa-stock-sinks-as-revenue-reset-reshapes-turna><strong>Simply Wall St.</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Under Armour stock fell about 4.5% to US$6.11 in the first trading session after its Q1 2027 report, adding fresh pressure to an already weak one month stretch. At first glance the reaction looks ...</p>\n\n<a href=\"https://simplywall.st/stocks/us/consumer-durables/nyse-uaa/under-armour/news/under-armour-uaa-stock-sinks-as-revenue-reset-reshapes-turna\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"UAA","symbol_name":"安德玛公司A类股","start_time":0,"source_url":"https://simplywall.st/stocks/us/consumer-durables/nyse-uaa/under-armour/news/under-armour-uaa-stock-sinks-as-revenue-reset-reshapes-turna","article_id":"2658799679","we_media_id":null,"thumbnails":["https://images.simplywall.st/asset/company-cover/8740684-main-header/1590544834336"],"rights":{"source":"simplywall_highlight","url":"https://simplywall.st/stocks/us/consumer-durables/nyse-uaa/under-armour/news/under-armour-uaa-stock-sinks-as-revenue-reset-reshapes-turna","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2658799679","pubTimestamp":1786246922,"columns":[],"sourceInfo":{"source_id":"simplywall_highlight","name":"Simply Wall St."},"weMediaInfo":null,"summary":"Under Armour stock fell about 4.5% to US$6.11 in the first trading session after its Q1 2027 report, adding fresh pressure to an already weak one month stretch. At first glance the reaction looks harsh for a company that just posted a small profit and stronger than expected adjusted operating income.\nThe real headline is not the quarter. It is the decision to cut full year revenue guidance to a mid single digit decline while still holding the US$140 million to US$160 million adjusted...","collect":0,"end_time":0,"defaultTopTitle":"simplywall.st","property":["earning"],"viewcount":null,"language":"en","relate_stocks":{"UAA":"安德玛公司A类股"},"translate_title":"安德玛 (UAA) 股价下跌，收入重置重塑扭亏为盈故事","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"UAA":1.5},"content_text":"Under Armour stock fell about 4.5% to US$6.11 in the first trading session after its Q1 2027 report, adding fresh pressure to an already weak one month stretch. At first glance the reaction looks harsh for a company that just posted a small profit and stronger than expected adjusted operating income. The real headline is not the quarter. It is the decision to cut full year revenue guidance to a mid single digit decline while still holding the US$140 million to US$160 million adjusted operating income target. That reset on growth and margins is what will shape how investors think about Under Armour over the next few years. Love the profitability improvement but concerned that Under Armour is guiding for declining revenue and margin pressure ahead? Compare it with companies that screen well for resilient earnings quality in our list of solid balance sheet and fundamentals stocks (49 results). AdvertisementQ1 2027 Earnings Summary  Revenue, Q1 2027 vs. Q1 2026: US$1,097.9 million vs. US$1,134.1 million (decline of about 3%) Net Income, Q1 2027 vs. Q1 2026: Profit of US$0.5 million vs. loss of US$2.6 million (moved from a loss to a small profit) Basic EPS, Q1 2027 vs. Q1 2026: US$0.0013 vs. a loss of US$0.0061 (improvement from a small loss per share to essentially breakeven) Gross Margin, Q1 2027: 54.1% vs. prior year level not specified (expansion supported by IEEPA tariff refunds and lower product costs)  Prefer clear charts over scrolling through more earnings tables and footnotes? See Under Armour's full financial picture with a spotlight on valuation and how the market is pricing its profit profile today in our company report for Under Armour. NYSE:UAA Trailing 12-Month Earnings & Revenue History as at Aug 2026 Under Armour’s Brand Reset Shows Partial Early Progress Bulls argue that Under Armour can trade short term revenue pressure for cleaner full price growth, stronger gross margin and better earnings quality. Q1 provides some support. Revenue fell about 3%, while adjusted operating income reached US$52 million, ahead of the prior US$30 million to US$40 million outlook. Gross margin reached 54.1%, helped by IEEPA tariff refunds and lower product costs. This fits the thesis that simplification and cost work can support profitability. Inventory sits at US$1.1 billion and is described as largely current season, which aligns with the goal of less clearance activity. SG&A grew only low single digits and is now expected to decline for the year, while marketing is being trimmed as a percentage of sales without a blanket pullback. The reaffirmed US$140 million to US$160 million adjusted operating income target, despite lower revenue, is another milestone for the margin recovery narrative. Bear Concerns On Growth, Mix And Footwear Get Support The bear case centers on weak growth, product risk and limited financial flexibility. Q1 revenue declined, and full year guidance now points to a mid single digit drop with all major regions expected to fall. North America was down 9% and APAC fell 7%, which challenges the idea that international operations can quickly offset domestic softness. DTC revenue declined 6%, with e-commerce down 12%, despite the push into digital and premiumization. Footwear fell 8%, so the category reset is not yet showing visible traction. Bulls frame SKU reductions as a sign of focus. Bears, however, will note that trimming assortments by about 25% already, with more reductions to come, coincides with top line pressure. The share price is down roughly 10% over 30 days and slipped a further 4.5% after the release, which indicates the market is treating the revenue reset and projected diluted loss per share of US$0.01 to US$0.05 as confirmation of a tougher narrative. With losses expanding over five years and guidance pointing to revenue pressure, it is critical to verify whether Under Armour has the balance sheet strength to support a turnaround. Check the financial health analysis of Under Armour stock. Stay Ahead With Simply Wall St Under Armour is working through revenue pressure and a brand reset, which makes timing and entry price more important than ever. Register for free with Simply Wall St and add Under Armour to a Watchlist so you can track share price moves against fair value estimates and wait for a setup that fits your plan. Once you hold the stock, keep your wider positions on track with the Portfolio Command Center that highlights the most important developments and filters out short term noise. Round out your process by tapping into the shared insights of other investors through the Community so you can spot potential catalysts or emerging risks early and stay ahead of the market. Seeking Alternatives Beyond Under Armour? Fresh stock ideas can move quickly as momentum builds, valuations reset and stories get picked up or dropped by the crowd. Scan these under the radar setups now and get in early.  Spot companies with strong cash flows and sturdy balance sheets before they start flying by reviewing the curated 19 high quality undiscovered gems. Track income opportunities that aim to keep paying while markets swing by scanning the curated 8 dividend fortresses. Follow the backbone of future computing and data security by reviewing carefully selected 26 quantum computing stocks.   This article by Simply Wall St is general in nature. We provide commentary based on historical data\n        and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your\n        financial situation. We aim to bring you long-term focused analysis driven by fundamental data.\n        Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.\n        Simply Wall St has no position in any stocks mentioned.New: AI Stock Screener & AlertsOur new AI Stock Screener scans the market every day to uncover opportunities.• Dividend Powerhouses (3%+ Yield)• Undervalued Small Caps with Insider Buying• High growth Tech and AI CompaniesOr build your own from over 50 metrics.Explore Now for FreeHave feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"-2","news_tag":"dataReport","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"}}}