Snap Ad Strength and Product Improvements Will Drive Growth
Dow Jones
Aug 05
1239 ET - Snap's advertising strength and product improvements will lead to durable growth, said Deutsche Bank analysts in a research note. The firm said Snap's AI-driven content ranking improves its relevance and Spotlight gives Snap users more reasons to engage with the app. The firm said that Lens+ could become an important driver for the company as it connects premium subscriptions with AI-powered creative functionality at a higher price point. The analysts also said the World Cup helped drive growth last quarter. They expect comparisons to become more difficult when spending normalizes but said that underlying advertiser and product trends seem healthier than previous quarters.
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