Branding mogul Nick Woodhouse was sailing around Miami for his birthday in 2019 when he realized he had found his new home. Turning to his wife, Jocelyne Woodhouse, the Canada-born businessman said, "We have to live here."

It wasn't long after relocating from New York in 2020 that the couple -- then living in a condo on Sunny Isles Beach, Fla. -- saw a waterfront lot on guard-gated La Gorce Island from a friend's boat. The property had the foundation of a house that was just starting to be built.

The Woodhouses purchased the partially built home for $17 million in 2021 and completed construction of the roughly 8,800-square-foot, seven-bedroom contemporary house around 2023.

Now, they are selling the 0.41-acre estate, which comes with a dock and 100 feet of frontage on Biscayne Bay, for $68.5 million because they are building another home nearby.

Nick is the former president and chief marketing officer of Authentic Brands Group, a licensing and management company that works with companies such as Reebok, Champion and Brooks Brothers. He is also a part owner of the Salford City Football Club.

He and Jocelyne, a former marketing executive, have two young children and were drawn to Miami for the lifestyle, he said. Though the La Gorce property "was very, very nascent," Nick said, custom-designing the house was part of the draw. "Many Miami homes can be boxy and sterile," he said.

Each room was designed to be a different experience. "If I'm in my dressing room and shut the doors, I feel like I'm in the Tom Ford store on Madison," Nick said, referring to the famous shopping district in Manhattan.

The Woodhouses entertained frequently in the backyard, which Nick said they transformed into a Disney fantasy for Jocelyne's 40th birthday last year. They turned their Riva motor yacht into a pirate ship, posed with Mickey and Minnie characters and handed out Mickey ears. "It was a real princess's party," he said.

In 2023, the couple purchased a non-waterfront property across the street from their current home for $5.25 million. In April, they purchased another non-waterfront property, with 0.6 acres, on La Gorce Island for $23.5 million, property records show. Nick said he wants the new house to be more "Hamptons-esque," with more wellness features and space for his son to play soccer.

Nick declined to say how much construction cost for his current home, but said they invested more than he anticipated.

Properties on affluent La Gorce Island have surged in recent years. Last year, a contemporary estate inspired by Manhattan's Guggenheim Museum sold for $74.25 million. Another sold for $ 60 million.

The fact that the Woodhouses' home is turnkey makes it particularly attractive, said listing agent Oliver Lloyd of Douglas Elliman. "The inventory is very low for high-end waterfront houses," he said.