Coca-Cola Says World Cup Brought Volume Growth, Marketing Leverage
Dow Jones
Jul 28
0757 ET - Coca-Cola says the World Cup gave it a one-of-a-kind opportunity to promote its products across more than 180 markets and boost several brands. The beverage company hosted a tour with more than 70 stops before the tournament began and reached approximately 700,000 customers. The company also says it built consumer connections spanning more than 20 million retail outlets. Coca-Cola says the campaign helped lead to record-setting engagement with Powerade, which saw 8% volume growth. Trademark Coca-Cola meanwhile had 5% volume growth. The company also collected data from more than 25 million consumers which its says it can use to tailor future marketing campaigns.
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