Philip Morris Stock Falls After it Cuts Guidance, but There is One Bright Spot

Dow Jones
Jul 22

Shares of Philip Morris International was trending lower Wednesday after the tobacco company issued guidance below Wall Street expectations, seemingly offsetting better-than-expected second-quarter earnings and a rebound in shipments of its Zyn smoke-free business.

The tobacco company posted adjusted earnings of $2.20 a share, from $1.91 a year ago and above Wall Street's expectation of $2.03. However, that number fell to $2.17 after excluding foreign-exchange impacts.

Revenue grew 10% to $11.2 billion, beating the analyst consensus call for $10.6 billion, according to FactSet.

However Philip Morris lowered its full-year profit guidance. The company expects adjusted earnings between $8.26 and $8.41, down from its previous forecast of $8.36 to $8.51. The analyst consensus calls for full-year profit of $8.36, according to FactSet.

The tobacco giant continues to expect organic revenue growth of 5% to 7%.

For the third quarter, Philip Morris expects adjusted earnings of $2.20 to $2.25, well below Wall Street's forecast of $2.42.

Philip Morris International stock fell 2% to $184.29 in premarket trading on Wednesday after ending Tuesday down 2.4%. Shares of the tobacco giant have risen 17% this year, outpacing the S&P 500's 9.7% gain. The stock has been finding support at its 50-day moving average -- around the $182 level -- over the past two months.

Philip Morris International was a Barron's stock pick last month.

While investors appeared to be responding to the company's guidance, there were other bright spots in the earnings report.

The company's international smoke-free business saw shipment volumes grow 8% in the second quarter. In the U.S., where Zyn nicotine pouches are the company's main production, Zyn shipments increased 1.8% to 2.9 billion pouches. That marks a big improvement from the first quarter when Zyn shipments declined more than 23% to 2.3 billion pouches.

At the end of June, the Food & Drug Administration said Zyn pouches can be marketed with a modified risk claim that says "using ZYN instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis."

Analysts see the regulatory move as a potential boost to Philip Morris' nicotine pouch business and that it could reaccelerate growth.

Write to Kit Norton at kit.norton@barrons.com

This content was created by Barron's, which is operated by Dow Jones & Co. Barron's is published independently from Dow Jones Newswires and The Wall Street Journal.

 

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July 22, 2026 08:27 ET (12:27 GMT)

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