Netflix Guides for Content Spend to Grow at a Faster Clip

Dow Jones
Jul 17

1803 ET - Netflix expects content spending to pick up a bit this year, guiding for content expense growth of 10% compared with an average of 8% over the last five years. Still, that's below the company's 14% average over the past decade, Co-CEO Ted Sarandos says during a call with analysts. "We're really disciplined investors, so there isn't some hyper-acceleration of content investment," Sarandos says. "We grow the content spend slower than revenue while we're continuing to invest in a huge addressable market." (kelly.cloonan@wsj.com)

 

(END) Dow Jones Newswires

July 16, 2026 18:03 ET (22:03 GMT)

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