Wesfarmers (ASX:WES) unit Bunnings is launching an overhauled professional trades loyalty scheme with the addition of spending-based rewards, The Australian reported Sunday, citing Bunnings Managing Director Mike Schneider.

The home improvement and hardware retailer is introducing a multi-tiered loyalty program that targets tradespeople, builders, and small and medium-sized enterprises in Australia and New Zealand, according to the report.

The program includes a partnership with Qantas Airways (ASX:QAN) offering members opportunities to earn points, with benefits progressively increasing under a new six-tier membership model, The Australian reported.

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