'tokenmaxxing' Pullback Doesn't Mean Less AI Spend, Truist Says

Dow Jones

Jul 10

1311 ET - Just because fewer businesses are encouraging "tokenmaxxing" by their employees, it doesn't mean that they will substantially pull back overall AI spending, Truist analysts say in a note. Their checks with infrastructure software buyers and sellers suggest that enterprises continue to move toward more AI adoption, while there aren't signs that software development itself will slow even with a shift toward more cost-effective AI. "Despite headlines indicating optimization of AI spend is in the works, we believe that the tailwind of broader enterprise adoption will drive the aggregate pool of AI spending meaningfully higher in the quarters ahead," the analysts say. (elias.schisgall@wsj.com)

(END) Dow Jones Newswires

July 09, 2026 13:12 ET (17:12 GMT)

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Their checks with infrastructure software buyers and sellers suggest that enterprises continue to move toward more AI adoption, while there aren't signs that software development itself will slow even with a shift toward more cost-effective AI. \"Despite headlines indicating optimization of AI spend is in the works, we believe that the tailwind of broader enterprise adoption will drive the aggregate pool of AI spending meaningfully higher in the quarters ahead,\" the analysts say. (elias.schisgall@wsj.com) \n</p>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  July 09, 2026 13:12 ET (17:12 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>'tokenmaxxing' Pullback Doesn't Mean Less AI Spend, Truist Says</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n'tokenmaxxing' Pullback Doesn't Mean Less AI Spend, Truist Says\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2026-07-10 01:12</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n     1311 ET - Just because fewer businesses are encouraging \"tokenmaxxing\" by their employees, it doesn't mean that they will substantially pull back overall AI spending, Truist analysts say in a note. Their checks with infrastructure software buyers and sellers suggest that enterprises continue to move toward more AI adoption, while there aren't signs that software development itself will slow even with a shift toward more cost-effective AI. \"Despite headlines indicating optimization of AI spend is in the works, we believe that the tailwind of broader enterprise adoption will drive the aggregate pool of AI spending meaningfully higher in the quarters ahead,\" the analysts say. (elias.schisgall@wsj.com) \n</p>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  July 09, 2026 13:12 ET (17:12 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"IAT","symbol_name":"安硕美国地区银行ETF","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2650976333","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2650976333","pubTimestamp":1783617120,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1311 ET - Just because fewer businesses are encouraging \"tokenmaxxing\" by their employees, it doesn't mean that they will substantially pull back overall AI spending, Truist analysts say in a note. 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Dow Jones NewswiresJuly 09, 2026 13:12 ET Copyright  2026 Dow Jones & Company, Inc.","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"IAT":"安硕美国地区银行ETF","BK4211":"区域性银行","FTXO":"First Trust Nasdaq Bank ETF","LU2237438978.USD":"Amundi Funds US Pioneer A2 (C) USD","BK4588":"碎股","BK4585":"ETF&股票定投概念","TFC":"Truist Financial Corp"},"translate_title":"Truist 表示，“tokenmaxxing”回调并不意味着人工智能支出减少","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"IAT":0.6,"FTXO":0.6,"TFC":1.85},"content_text":"1311 ET - Just because fewer businesses are encouraging \"tokenmaxxing\" by their employees, it doesn't mean that they will substantially pull back overall AI spending, Truist analysts say in a note. Their checks with infrastructure software buyers and sellers suggest that enterprises continue to move toward more AI adoption, while there aren't signs that software development itself will slow even with a shift toward more cost-effective AI. \"Despite headlines indicating optimization of AI spend is in the works, we believe that the tailwind of broader enterprise adoption will drive the aggregate pool of AI spending meaningfully higher in the quarters ahead,\" the analysts say. (elias.schisgall@wsj.com) \n\n\n  (END) Dow Jones Newswires\n\n\n  July 09, 2026 13:12 ET (17:12 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":true,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":true,"need_login_tip":false,"code":"91000000","status":"200"}}}