Levi Strauss's Core Denim Styles Remain Key

Dow Jones

Jul 09

Levi Strauss & Co.'s core styles drove much of the growth in its bottoms business in the latest quarter, CEO Michelle Gass says during a call with analysts. Looser silhouettes continued to see solid growth, with standout performance for Levi's 501 90s jeans for women and 501 loose fit for men, she says. Levi's is also seeing continued strength across a range of other silhouettes, including its cinch baggy franchise, wide leg and low loose fits for women, as well as its relaxed and bootcut styles for men, she says. Levi's focus on newness is adding extra momentum to that growth, she says, with its push into categories beyond denim contributing about a third of top-line growth in the quarter.

(kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

July 08, 2026 19:02 ET (23:02 GMT)

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Looser silhouettes continued to see solid growth, with standout performance for Levi's 501 90s jeans for women and 501 loose fit for men, she says. Levi's is also seeing continued strength across a range of other silhouettes, including its cinch baggy franchise, wide leg and low loose fits for women, as well as its relaxed and bootcut styles for men, she says. Levi's focus on newness is adding extra momentum to that growth, she says, with its push into categories beyond denim contributing about a third of top-line growth in the quarter. \n</p>\n<p>\n   (kelly.cloonan@wsj.com) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  July 08, 2026 19:02 ET (23:02 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Levi Strauss's Core Denim Styles Remain Key</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nLevi Strauss's Core Denim Styles Remain Key\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2026-07-09 07:02</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n  Levi Strauss &amp; Co.'s core styles drove much of the growth in its bottoms business in the latest quarter, CEO Michelle Gass says during a call with analysts. Looser silhouettes continued to see solid growth, with standout performance for Levi's 501 90s jeans for women and 501 loose fit for men, she says. Levi's is also seeing continued strength across a range of other silhouettes, including its cinch baggy franchise, wide leg and low loose fits for women, as well as its relaxed and bootcut styles for men, she says. Levi's focus on newness is adding extra momentum to that growth, she says, with its push into categories beyond denim contributing about a third of top-line growth in the quarter. \n</p>\n<p>\n   (kelly.cloonan@wsj.com) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  July 08, 2026 19:02 ET (23:02 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LEVI","symbol_name":"李维斯","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2650111899","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2650111899","pubTimestamp":1783551720,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"Levi Strauss & Co.'s core styles drove much of the growth in its bottoms business in the latest quarter, CEO Michelle Gass says during a call with analysts. Looser silhouettes continued to see solid growth, with standout performance for Levi's 501 90s jeans for women and 501 loose fit for men, she says. Levi's is also seeing continued strength across a range of other silhouettes, including its cinch baggy franchise, wide leg and low loose fits for women, as well as its relaxed and bootcut styles for men, she says. Levi's focus on newness is adding extra momentum to that growth, she says, with its push into categories beyond denim contributing about a third of top-line growth in the quarter. Dow Jones NewswiresJuly 08, 2026 19:02 ET Copyright  2026 Dow Jones & Company, Inc.","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"LEVI":"李维斯","LU1815336091.USD":"THREADNEEDLE (LUX) GLOBAL SMALLER COMPANIES \"AUP\" (USD) INC","LU0757428866.USD":"THREADNEEDLE (LUX) GLOBAL SMALLER COMPANIES \"AE\" (USD) ACC","BK4202":"服装、服饰与奢侈品"},"translate_title":"李维斯的核心牛仔风格仍然是关键","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"LEVI":0.9},"content_text":"Levi Strauss & Co.'s core styles drove much of the growth in its bottoms business in the latest quarter, CEO Michelle Gass says during a call with analysts. Looser silhouettes continued to see solid growth, with standout performance for Levi's 501 90s jeans for women and 501 loose fit for men, she says. Levi's is also seeing continued strength across a range of other silhouettes, including its cinch baggy franchise, wide leg and low loose fits for women, as well as its relaxed and bootcut styles for men, she says. Levi's focus on newness is adding extra momentum to that growth, she says, with its push into categories beyond denim contributing about a third of top-line growth in the quarter. \n\n\n   (kelly.cloonan@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  July 08, 2026 19:02 ET (23:02 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":true,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":true,"need_login_tip":false,"code":"91000000","status":"200"}}}