Accenture (ACN) has entered into a multi-year partnership with the Seattle Seahawks, becoming the NFL team's first global partner, the company said Tuesday.
The partnership will focus on technology consulting, data and artificial intelligence initiatives, including efforts to strengthen the Seahawks' data infrastructure, support fan engagement, and business operations, Accenture said.
Under the deal, Accenture will also sponsor the Seahawks Trophy Tour, which will bring the team's Super Bowl championship trophy to Germany, Australia and Canada, it said.
Financial terms were not disclosed.
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