Ad Agencies Have Role to Play in AI Era -- Market Talk

Dow Jones

Jun 09

0953 GMT - Advertising agencies are grappling with long-standing headwinds, but they are still relevant in an era of artificial-intelligence disruption, Berenberg analysts say in a research note. AI will make it easier for marketers to in-house some work, but will also make the marketing landscape more complex and fragmented, according to Berenberg. "Agencies have continuously adapted, moving from traditional media to digital, data and now AI," the analysts say. "Their next phase of relevance rests on two pillars: acting as strategic marketing orchestrators in increasingly complex ecosystems, and delivering scaled data, technology and AI capabilities." Berenberg starts coverage of Publicis, WPP and Havas stock with buy recommendations. Shares in Havas, WPP and Publicis rise 5.7%, 4.3% and 2.4%, respectively. (adria.calatayud@wsj.com)

(END) Dow Jones Newswires

June 09, 2026 05:53 ET (09:53 GMT)

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AI will make it easier for marketers to in-house some work, but will also make the marketing landscape more complex and fragmented, according to Berenberg. \"Agencies have continuously adapted, moving from traditional media to digital, data and now AI,\" the analysts say. \"Their next phase of relevance rests on two pillars: acting as strategic marketing orchestrators in increasingly complex ecosystems, and delivering scaled data, technology and AI capabilities.\" Berenberg starts coverage of Publicis, <a href=\"https://laohu8.com/S/WPP.UK\">WPP</a> and Havas stock with buy recommendations. Shares in Havas, WPP and Publicis rise 5.7%, 4.3% and 2.4%, respectively. 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AI will make it easier for marketers to in-house some work, but will also make the marketing landscape more complex and fragmented, according to Berenberg. \"Agencies have continuously adapted, moving from traditional media to digital, data and now AI,\" the analysts say. \"Their next phase of relevance rests on two pillars: acting as strategic marketing orchestrators in increasingly complex ecosystems, and delivering scaled data, technology and AI capabilities.\" Berenberg starts coverage of Publicis, <a href=\"https://laohu8.com/S/WPP.UK\">WPP</a> and Havas stock with buy recommendations. Shares in Havas, WPP and Publicis rise 5.7%, 4.3% and 2.4%, respectively. (adria.calatayud@wsj.com) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  June 09, 2026 05:53 ET (09:53 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"ARTY","symbol_name":"ISHARES FUTURE AI & TECH ETF","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2642946677","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2642946677","pubTimestamp":1780998780,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"0953 GMT - Advertising agencies are grappling with long-standing headwinds, but they are still relevant in an era of artificial-intelligence disruption, Berenberg analysts say in a research note. 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","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"ARTY":"ISHARES FUTURE AI & TECH ETF","AGIX":"通用人工智能 ETF-AGIX","BK4009":"广告","PUBGY":"Publicis Groupe S.A.","AIPO":"Defiance AI and Power Infrastructure ETF","CHAT":"ROUNDHILL GENERATIVE AI & TECHNOLOGY ETF","WPP":"WPP PLC"},"translate_title":"广告公司在人工智能时代可以发挥作用——Market Talk","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AIPO":1.5,"ARTY":1.5,"AGIX":1.5,"PUBGY":0.9,"WPP":0.9,"CHAT":1.5},"content_text":"0953 GMT - Advertising agencies are grappling with long-standing headwinds, but they are still relevant in an era of artificial-intelligence disruption, Berenberg analysts say in a research note. AI will make it easier for marketers to in-house some work, but will also make the marketing landscape more complex and fragmented, according to Berenberg. \"Agencies have continuously adapted, moving from traditional media to digital, data and now AI,\" the analysts say. \"Their next phase of relevance rests on two pillars: acting as strategic marketing orchestrators in increasingly complex ecosystems, and delivering scaled data, technology and AI capabilities.\" Berenberg starts coverage of Publicis, WPP and Havas stock with buy recommendations. Shares in Havas, WPP and Publicis rise 5.7%, 4.3% and 2.4%, respectively. (adria.calatayud@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  June 09, 2026 05:53 ET (09:53 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":true,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":true,"need_login_tip":false,"code":"91000000","status":"200"}}}