Campbell's Sees Shift to Cooking at Home Continuing -- Market Talk

Dow Jones
Jun 09

1201 ET - Campbell's says consumers continue to cook more at home, a trend it sees holding up and providing a boost over the long term. "Consumers are not only seeking affordability, but also the comfort, flexibility and personalization that comes with preparing meals at home," Chief Executive Mick Beekhuizen says during a call with analysts. Digital ordering and the "recipe hack culture" enabled by social media are adding a layer of convenience and creativity, he adds. "That makes this trend particularly powerful for the Campbell's Company because helping people easily create meaningful, satisfying food moments at home is exactly where our meals and beverage brands are strongest," he says. Campbell's plans to invest more in consumer insights to drive brand support and a bolder pipeline of innovation to capitalize on the shift, he says. (kelly.cloonan@wsj.com)

 

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June 08, 2026 12:01 ET (16:01 GMT)

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