AI Unlocks Opportunities and Growth Possibilities, WPP CEO Says -- Market Talk
Dow Jones
Jun 10
1412 GMT - Artificial intelligence is opening the door to opportunities and growth that no one could have predicted a few years ago, WPP Chief Executive Cindy Rose says during a panel discussion at WSJ Leadership Institute CEO Summit. "I genuinely think we are in the golden age of marketing," she says. Brand building has dramatically shifted, she notes. For example, 80% of Gen Z and Gen A consumers now use conversational AI to find brands, a method that results in higher conversion to sales than traditional search, she says. Agentic commerce is also coming, which will not only answer questions but actively transact on the consumer's behalf, she adds. (najat.kantouar@wsj.com)
(END) Dow Jones Newswires
June 10, 2026 10:12 ET (14:12 GMT)
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