Super Retail Group (ASX:SUL) outlined a new five-year strategy to accelerate expansion across its auto, sport, and outdoor retail divisions as it looks to capture a greater share of a AU$65 billion addressable market, according to a Thursday filing with the Australian bourse.

The plan aims to grow Supercheap Auto, rebel, BCF, and Macpac by extending product ranges, introducing new store formats, and expanding into regional markets while also pursuing adjacent opportunities such as electric vehicle-related products and four-wheel drive fitment services, per the filing.

The network is expected to grow to more than 900 locations from 790 by 2031, driven by rising online penetration and strengthened omnichannel features such as click-and-collect, the filing said.

The strategy centers on the "Ignite" transformation program, a five-pillar initiative to modernize systems, accelerate innovation, and boost operational efficiency.

The program will be funded within existing capital expenditure guidance, with AU$30 million in annual costs over three years, and is expected to deliver around AU$75 million in annual savings by fiscal 2029 to support reinvestment into growth initiatives, the filing added.