By Anthony O. Goriainoff
Shares in Evoke rose after the gambling company said it had agreed to a 243.1 million-pound ($326.4 million) takeover bid from peer Bally's Intralot.
London-listed shares in the owner of betting brands William Hill and 888 were up 13% at 45 pence in Friday morning trading.
Evoke said the offer of 52 pence a share represented a premium of about 138% over its price before the bid was made public. The board said the deal would immediately offer maximum value for shareholders that the market wasn't giving them independently.
Evoke said it had been facing operational hurdles in its core U.K. market. A recent increase in online gaming taxes in the country had dealt a severe blow to online profit margins, it said.
The company has debt of around 1.86 billion pounds stemming from its acquisition of William Hill's U.K. business, and lacks the standalone financial flexibility to fight rising interest costs, tax duties and debt obligations at the same time, it said.
"The agreed terms represent the most attractive and deliverable outcome for Evoke shareholders," Chairman Mark Summerfield said.
Rhode Island-based Bally's Corp. is the parent company of Athens-listed Bally's Intralot.
Write to Anthony O. Goriainoff at anthony.orunagoriainoff@dowjones.com
(END) Dow Jones Newswires
June 05, 2026 04:35 ET (08:35 GMT)
Copyright (c) 2026 Dow Jones & Company, Inc.