Nine Looks Positioned for Ad-Market Turnaround -- Market Talk

Dow Jones

Jun 03

0420 GMT - Nine Entertainment's bull at Macquarie reckons the Australian media group is well positioned following the divestment of its regional TV assets. A note from one of the investment bank's analysts contends that the local advertising market may be approaching a cyclical low point, with interest rates expected to peak later this year and business confidence improving. "Assuming inflation does not materially worsen versus expectations, we are optimistic on an improving ad market in FY27," the analyst writes. They anticipate incremental high-margin revenues on the expectation that the government makes digital platforms pay for content. Macquarie cuts its target price by 8.7% to A$1.05 and keeps an outperform rating on the stock, which is down 1.1% at A$0.925. (stuart.condie@wsj.com)

(END) Dow Jones Newswires

June 03, 2026 00:20 ET (04:20 GMT)

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A note from one of the investment bank's analysts contends that the local advertising market may be approaching a cyclical low point, with interest rates expected to peak later this year and business confidence improving. \"Assuming inflation does not materially worsen versus expectations, we are optimistic on an improving ad market in FY27,\" the analyst writes. They anticipate incremental high-margin revenues on the expectation that the government makes digital platforms pay for content. Macquarie cuts its target price by 8.7% to A$1.05 and keeps an outperform rating on the stock, which is down 1.1% at A$0.925. (stuart.condie@wsj.com) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  June 03, 2026 00:20 ET (04:20 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Nine Looks Positioned for Ad-Market Turnaround -- Market Talk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nNine Looks Positioned for Ad-Market Turnaround -- Market Talk\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2026-06-03 12:20</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n     0420 GMT - <a href=\"https://laohu8.com/S/NNMTF\">Nine Entertainment</a>'s bull at <a href=\"https://laohu8.com/S/MQG.AU\">Macquarie</a> reckons the Australian media group is well positioned following the divestment of its regional TV assets. A note from one of the investment bank's analysts contends that the local advertising market may be approaching a cyclical low point, with interest rates expected to peak later this year and business confidence improving. \"Assuming inflation does not materially worsen versus expectations, we are optimistic on an improving ad market in FY27,\" the analyst writes. They anticipate incremental high-margin revenues on the expectation that the government makes digital platforms pay for content. Macquarie cuts its target price by 8.7% to A$1.05 and keeps an outperform rating on the stock, which is down 1.1% at A$0.925. 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A note from one of the investment bank's analysts contends that the local advertising market may be approaching a cyclical low point, with interest rates expected to peak later this year and business confidence improving. \"Assuming inflation does not materially worsen versus expectations, we are optimistic on an improving ad market in FY27,\" the analyst writes. They anticipate incremental high-margin revenues on the expectation that the government makes digital platforms pay for content. Macquarie cuts its target price by 8.7% to A$1.05 and keeps an outperform rating on the stock, which is down 1.1% at A$0.925. ","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"NEC.AU":"NINE ENTERTAINMENT CO HOLDIN","BK7052":"广播"},"translate_title":"九种外观定位于广告市场扭亏为盈——Market Talk","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"NEC.AU":0.9},"content_text":"0420 GMT - Nine Entertainment's bull at Macquarie reckons the Australian media group is well positioned following the divestment of its regional TV assets. A note from one of the investment bank's analysts contends that the local advertising market may be approaching a cyclical low point, with interest rates expected to peak later this year and business confidence improving. \"Assuming inflation does not materially worsen versus expectations, we are optimistic on an improving ad market in FY27,\" the analyst writes. They anticipate incremental high-margin revenues on the expectation that the government makes digital platforms pay for content. Macquarie cuts its target price by 8.7% to A$1.05 and keeps an outperform rating on the stock, which is down 1.1% at A$0.925. (stuart.condie@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  June 03, 2026 00:20 ET (04:20 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":true,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":true,"need_login_tip":false,"code":"91000000","status":"200"}}}