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Travelers Compromise on Cruise Preferences to Cut Costs -- Market Talk

Dow Jones
May 29

1342 ET - Travelers are compromising on their cruise preferences to adjust to rising airfares, according to Deutsche Bank in a note, citing a proprietary survey. The analysts say 45% of respondents are considering alternatives to cruises, such as land-based resorts or road trips, to avoid expensive air travel to get to a cruise. More than half of respondents said they are opting for cruises departing from a port closer to home to save on flights. Meanwhile, nearly half are looking for cruise packages that include airfare, "indicating a strong preference for transparent, all-inclusive pricing," say the analysts. These figures imply that consumers are prioritizing overall vacation cost over an "ideal" itinerary or ship, according to Deutsche Bank. (katherine.hamilton@wsj.com)

(END) Dow Jones Newswires

May 28, 2026 13:42 ET (17:42 GMT)

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