America wants what Britain does best: Creativity

cityam

May 20

From where I’m standing in LA, “Made in Britain” isn’t a weakness. It’s a selling point. We’ve got to talk up our creative industries more, says Michael FrohlichThe latest Ipsos Economic Optimism ...

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It’s a selling point. We’ve got to talk up our creative industries more, says Michael FrohlichThe latest Ipsos Economic Optimism ...</p>\n\n<a href=\"https://www.cityam.com/america-wants-what-britain-does-best-creativity/\">Source Link</a>\n\n</div>\n","source":"cityam_highlight","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>America wants what Britain does best: Creativity</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nAmerica wants what Britain does best: Creativity\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-05-20 12:10 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.cityam.com/america-wants-what-britain-does-best-creativity/><strong>cityam</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>From where I’m standing in LA, “Made in Britain” isn’t a weakness. It’s a selling point. We’ve got to talk up our creative industries more, says Michael FrohlichThe latest Ipsos Economic Optimism ...</p>\n\n<a href=\"https://www.cityam.com/america-wants-what-britain-does-best-creativity/\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"EOI","symbol_name":"Eaton Vance Enhanced Equity Inco","start_time":0,"source_url":"https://www.cityam.com/america-wants-what-britain-does-best-creativity/","article_id":"2636897216","we_media_id":null,"thumbnails":["https://www.cityam.com/wp-content/uploads/2026/05/British-filmmaking-e1779205871509.jpg?w=824&h=463&crop=1"],"rights":{"source":"cityam_highlight","url":"https://www.cityam.com/america-wants-what-britain-does-best-creativity/","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2636897216","pubTimestamp":1779250200,"columns":[],"sourceInfo":{"source_id":"cityam_highlight","name":"cityam"},"weMediaInfo":null,"summary":"From where I’m standing in LA, “Made in Britain” isn’t a weakness. It’s a selling point. We’ve got to talk up our creative industries more, saysMichael FrohlichThe latest Ipsos Economic Optimism Index  reveals that net economic optimism in Britain has fallen to the lowest levels ever recorded since Ipsos began collecting this data in 1978. Worse than the Winter of Discontent, worse than the 2008 financial crisis, worse than Covid. While this pessimistic outlook is concerning, here in Los Angeles, the story looks very different.I’m here as part of the UK government’s Greater Together business delegation, meeting American business leaders every day. And what I’m hearing is not pity. It’s demand. In room after room, US executives are asking the question: how do we get more British talent?While the British are busy doubting themselves, the Americans are busy buying what they produce. And what they produce is world-class.Britain’s creative success is not a niche storyThe visual effects that","collect":0,"end_time":0,"defaultTopTitle":"cityam.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"EOI":"Eaton Vance Enhanced Equity Inco"},"translate_title":"美国想要英国最擅长的东西：创造力","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"EOI":1},"content_text":"From where I’m standing in LA, “Made in Britain” isn’t a weakness. It’s a selling point. We’ve got to talk up our creative industries more, says Michael FrohlichThe latest Ipsos Economic Optimism Index (EOI) reveals that net economic optimism in Britain has fallen to the lowest levels ever recorded since Ipsos began collecting this data in 1978. Worse than the Winter of Discontent, worse than the 2008 financial crisis, worse than Covid. While this pessimistic outlook is concerning, here in Los Angeles, the story looks very different.I’m here as part of the UK government’s Greater Together business delegation, meeting American business leaders every day. And what I’m hearing is not pity. It’s demand. In room after room, US executives are asking the question: how do we get more British talent? More British ideas? More British creativity? While the British are busy doubting themselves, the Americans are busy buying what they produce. And what they produce is world-class.Britain’s creative success is not a niche storyThe visual effects that brought Dune, The Mandalorian, Inception and Interstellar to life? British. The biggest entertainment product in history – Grand Theft Auto? Built in Dundee, not Silicon Valley. Global hits like The Crown, Bridgerton and Peaky Blinders? Driven by British writers, actors and producers, then watched in nearly every country around the world.\n\nThis isn’t a niche success story. It’s one of the cornerstones of the British economy. The creative industries in Great Britain contribute more than £120bn a year. They employ 2.4m people. They export tens of billions in services. And they’ve grown four times faster than the wider economy. The UK is one of the most creative nations in the world – second only to the United States for attracting investment. The frustrating part? Americans seem more convinced of that than the British are.\n\n\n\n\n\n\nNews Updates\nStay ahead with our three daily briefings delivering all the key market moves, top business and political stories, and incisive analysis straight to your inbox.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nSo, what’s going on? Part of it is that the British misunderstand their own strength. Britain isn’t built to win on scale. We can’t outspend America or out-scale China. But what we do better than almost anyone else is collaborate. For decades, we’ve seen the magic of British creativity fuelled by global reach. The Beatles didn’t just conquer America – they reinvented it, blending British originality with American influence to create something bigger than either could alone. That instinct still defines the UK creative industry today. It’s how British ideas travel. It’s how they scale. And it’s why they succeed.Brits must become better cheerleadersThis isn’t about culture for culture’s sake. It’s about real economic growth and global competitiveness. The UK government is right to put creative industries at the heart of its Industrial Strategy, with plans to boost investment to £31bn by 2035. But money alone won’t fix the problem. The issue of confidence is equally important, if not more so. Somewhere along the way, the British have developed a habit of talking themselves down – of treating one of their greatest strengths as an afterthought. In the UK, finance and manufacturing are celebrated, but too often the sector where they genuinely lead the world is overlooked. From where I’m standing in LA, that just does not compute. Because out here, “Made in Britain” isn’t a weakness. It’s a selling point. My challenge, to all of us, is this: let’s stop talking ourselves down and back great British creativity as one of the UK’s most valuable economic drivers.  The rest of the world gets it. It’s time Britain did too. \n\nMichael Frohlich is co-chair of the Creative Trade Forum (formerly Creative Industries Trade & Investment Board) a member of the Creative Industries Council and chief marketing and corporate affairs officer at WPP. He is in Los Angeles as part of the UK Government’s Greater Together business delegation.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"}}}