Brown-Forman (BF.A, BF.B) and Pernod Ricard's $15 billion deal talks fell apart over control of the combined company, Semafor said Friday, citing people familiar with the matter.
While Brown-Forman is the slightly smaller of the two companies, the Brown family wanted to take a stake in the combined company that would have been larger than the Ricard family's, according to the report.
The Ricard family remains open to reengaging with Brown-Forman if the Brown family is willing to discuss on that point, one of the people briefed on the conversations said, according to Semafor.
Brown-Forman did not immediately respond to MT Newswires' request for comment.
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