McDonald's Sees Chicken Opportunity as Beef Prices Shift Demand -- Market Talk
Dow Jones
May 07
0953 ET - High beef prices are pushing consumers toward chicken, giving McDonald's an opening to gain share in the category, CEO Chris Kempczinski says. "When beef prices are as elevated as they are, chicken becomes a much more attractive value opportunity," he says on a call with analysts. The world's largest burger chain sees the shift as a chance to expand its chicken business, where it holds a smaller share than in burgers. "If you think about beef, where we have a mid-40% share, our share in chicken is in the high teens," Kempczinski says. "So, the headroom for us in chicken is really quite significant." (connor.hart@wsj.com)
(END) Dow Jones Newswires
May 07, 2026 09:54 ET (13:54 GMT)
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