Employers (EIG) said Tuesday it has launched an app in OpenAI's ChatGPT App Directory to bring workers' compensation quoting directly into the platform.

The company said the experience is designed to reduce friction at the entry point by allowing business owners to begin the process conversationally rather than navigate complex forms.

Through the ChatGPT-based tool, users can describe their business, location, payroll, employee count and years in operation, receive a real-time premium estimate, and transition to a full quoting process if they choose to proceed.

Employers said embedding quoting within ChatGPT creates a new entry point for customers, enabling the insurer to connect with businesses earlier in their decision-making process.

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