BRP Inc. shares crash as Trump tariffs pose half-billion dollar bite

Bloomberg

Apr 16

VALCOURT — Revised U.S. tariff rules will take a half-billion-dollar bite out of BRP Inc., the Ski-Doo maker said, sending its share price into a tailspin after the company suspended its financial ...

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Those products include BRP snowmobiles and most of its off-road vehicles, which are largely made in Canada and Mexico but find their biggest market in the United States.Previously, BRP paid a 50 per cent tariff on only the metal content within those vehicles, a much cheaper toll.The change will cost the Valcourt, Que.-based company more than $500 million this year, “before any mitigation measures that could partially offset these impacts,” it said in a statement.The announcement also triggered a stock sell-off Wednesday that saw BRP’s share price plunge 36 per cent to $69.30 as of mid-morning.“Like many manufacturers, we are operating in a highly volatile and unpredictable tariff environment that continues to create uncertainty across the market,” said Denis Le Vot, who came on board as CEO on Feb. 1, in a statement.“Despite the material burden of these tariff changes, we expect that, with our solid balance sheet, the agility of our teams and the strong start of the year, we will be able to manage our business through this challenge and continue to push BRP forward.”BRP’s financial guidance from late March, a week before U.S. President Donald Trump tweaked the tariff regime to address “national security threats” posed by metal imports, pegged the cost of U.S. levies at about $90 million.Some 60 per cent of BRP’s revenue stems from the U.S. Most of the inventory sold there is made in Mexico -- 70 per cent of total production happens south of the Rio Grande -- or Canada, where Ski-Doos and some of its Can-Am three-wheelers roll off the line.This report by The Canadian Press was first published April 15, 2026.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"-2","news_tag":"policyRegulatory","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"}}}