MediaCo (MDIA) said late Tuesday that it is expanding its Sigma Audio Networks, adding two leading multicultural programs, Don Cheto and HOT 97 Mornings with Mero, to its national platform.
Under the agreements, Sigma will serve as the exclusive national home for Don Cheto, handling syndication and advertising sales, while HOT 97 Mornings with Mero will expand syndication nationally, beyond its New York flagship, WQHT-FM.
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