On August 10, Celsius Holdings, Inc. fell 5.08% in pre-market trading, trading at $26.28/share, with turnover of $2.3173 million. The decline reflects profit-taking following the sharp rally triggered by activist investor news, compounded by institutional downgrade pressure.

Rockstar Energy founder Russ Savage disclosed on August 8 that he holds approximately 12 million shares of Celsius, representing about 4.7% of the company, and publicly called for the firing of the CEO and COO. That announcement drove shares up 12.62% on the day. The current pre-market pullback represents a reversal of those gains as traders lock in profits.

Adding to the downward pressure, Bernstein downgraded the stock from Outperform to Market Perform and slashed its price target from $44 to $26, reflecting a significantly diminished outlook. This follows the company's Q2 earnings miss on August 6, where adjusted EPS of $0.36 fell short of the $0.42 consensus and revenue of $817.9 million missed the $870.1 million estimate, triggering a 17%+ single-day decline. Morgan Stanley also cut its target to $42 from $48 while maintaining an Overweight rating.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)