On April 24, financial authorities announced that the People's Bank of China, the Ministry of Industry and Information Technology, the State Administration for Market Regulation, the National Financial Regulatory Administration, the China Securities Regulatory Commission, the National Intellectual Property Administration, the Cyberspace Administration of China, and the State Administration of Foreign Exchange have jointly issued the "Measures for the Administration of Online Marketing of Financial Products" (hereinafter referred to as the "Measures"). Relevant officials responded to media inquiries regarding the provisions of the "Measures."

The "Measures" implement the requirement that "all types of financial activities be brought under supervision in accordance with the law." They stipulate that Financial Institutions and third-party online platforms entrusted by them must conduct online marketing of financial products strictly within the business scope permitted by financial regulatory authorities. They are prohibited from providing online marketing services or facilitation for illegal financial activities, including illegal fundraising, illegal securities and futures activities, illegal deposit-taking, illegal lending, virtual currency issuance and trading, illegal foreign exchange margin trading, and overseas institutions providing financial products or services to domestic residents without authorization.

Third-party online platforms are barred from subcontracting or de facto subcontracting business entrusted by Financial Institutions to other organizations. If such platforms provide redirection channels for financial consumers and investors to purchase financial products, they must direct users to the self-operated platforms of the Financial Institutions and cannot redirect them to other third-party online platforms engaged in the online marketing of financial products.