On August 18, BUSYMING fell 3.1% in regular trading, trading at 402.2 HKD/share, with turnover of approximately 16.15 million HKD.

On the news front, the company's subsidiary brand Zhao Yiming Snacks is embroiled in an escalating weighing fraud scandal. A consumer in Cangzhou, Hebei province discovered that four pieces of beef jerky were charged at 0.299 kg (64.58 yuan) while the actual weight was only 0.08 kg (17.29 yuan), a discrepancy of approximately 3.7 times. Similar incidents have been reported across multiple regions, prompting market regulators in Anhui, Zhejiang, and other provinces to launch targeted inspections of bulk snack stores.

The controversy has raised concerns over terminal management capabilities under the company's franchise-heavy model, with 99.5% of its over 30,000 stores operated by franchisees. The stock had risen 3.55% the prior trading day on mid-term earnings review expectations and a broker upgrade, but the ongoing public relations crisis has reversed sentiment in the near term.

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