Shanghai Jing'an District Solves Delivery Riders' "Most Difficult 100 Meters" with Innovative Governance

Deep News
Aug 21

On a summer afternoon, during the peak delivery period at the Daning Jiuguang commercial hub, delivery riders no longer need to wander through the mall searching for restaurants or queueing for orders. Instead, they simply retrieve their orders from the pickup lockers at the "Delivery Relay Station" — in-mall riders deposit the meals, and dispatched riders collect them directly from the lockers. Under this relay model, the average meal pickup time for riders in the commercial area has been cut by 7 minutes. Just one year ago, this was the "most difficult 100 meters" that riders dreaded most.

While the "old problems" of riders — such as difficulty finding places to eat, rest, and use restrooms — have gradually eased, new challenges have surfaced: difficulty entering residential compounds, parking, and picking up orders. Finding a balance between serving and managing workers in new employment forms while maintaining social order has become a mandatory question for urban grassroots governance. Led by the Jing'an District Committee's Social Work Department and Political and Legal Affairs Committee, with coordinated efforts from the district's Public Security Bureau and local sub-districts, a targeted governance initiative was launched with pilot programs at two large upscale residential communities — Jing'an Mansion and Jinmao Mansion — and one key commercial hub, Daning Jiuguang. The solution: a framework of "one core leadership, three-end coordination, and multi-party support."

Solving the "Difficulty Entering": Turning "Obstacles" into "Guides"

Rigid security guards at gates and riders becoming emotional after delivery disruptions are the main causes of escalating conflicts. The key to breaking the impasse lies in shifting governance thinking — unblocking is better than blocking, and serving is better than controlling. Under the Party-building-led "multi-grid integration" framework, Daning Road Sub-district has guided relevant property management companies to strengthen daily training for security guards, requiring them to proactively give directions and patiently answer questions, transforming guards from mere safety enforcers into route guides and efficient verification assistants for riders. At the same time, delivery stations are instructed to brief riders daily on delivery regulations, emphasizing that any gate conflicts should first be reported to the station for coordination, with issues escalated to grid organizations for resolution if needed.

Additionally, under the leadership of neighborhood Party organizations, riders, property managers, and security guards have jointly established a "Three-Person 'Inn-Style' Harmony" code of conduct: security guards commit to "fast registration, patient guidance, and proactive assistance," riders agree to "standardized parking, civilized delivery, and environmental care," and property managers pledge to "provide venues, supply amenities, and respond promptly." This code, reflecting the shared will of all parties, is upheld and promoted through personal commitments and postings at gates, ensuring everyone internalizes and adheres to it. With rules established, services must follow. In Daning Road Sub-district, relying on the "New Heart Station" service system, the first floor of the Party and Mass Service Center offers service spaces equipped with microwaves, fast chargers, and comfortable sofas for rest. In the dining-dense Jiuguang commercial area, the city's first 24-hour unattended Party and Mass Service Point has been created, featuring custom smart lockers for couriers and delivery riders, as well as smart beverage vending machines with hot and cold functions. Furthermore, along Shiling Road, a service matrix of "street shops + New Heart Stations + office buildings and parks" has been rolled out, allowing riders to access services near stations and along delivery routes. When riders feel respected through these services, "entering the gate" is no longer an "obstacle course" but a warm "homecoming."

Solving the "Parking Difficulty": Creating Space through Scientific Management

"Where to park the vehicle" is a shared challenge for large communities and key commercial hubs. Ground space is at a premium, underground garages have weak signals and complex layouts, and riders' chaotic parking and difficulty finding their bikes not only hamper traffic efficiency but also frequently trigger management conflicts. Jing'an District's approach: a dual strategy of space release and digital empowerment. In the Daning Jiuguang commercial area, the sub-district fully listened to rider representatives' opinions and negotiated with mall property management to release at least 100 ground-level electric scooter parking spots during non-morning-peak hours, designated as "P+W" rider-exclusive parking zones with security guards stationed for guidance. Meanwhile, the underground garage has opened a free charging zone, encouraging merchants and employees to park their electric vehicles underground, freeing up precious ground space.

For pedestrian-vehicle-separated communities like Jing'an Mansion and Jinmao Mansion, Daning Road Sub-district has explored setting up underground sorting areas and ground-level premium parking spots. At the same time, with the sub-district's coordination, property management and food delivery platforms have negotiated to optimize delivery point locations and navigation routes, adding voice prompts to guide riders in planning their time more efficiently. Grassroots Party organizations have mobilized building group chats and property stewards to publicize these measures, encouraging residents to use precise, uniformly opened entrances when placing orders, reducing riders' wasted trips and gate disputes from the source. Dedicated parking zones, precise navigation, and advance publicity from building groups — Jing'an District is tackling both space reallocation and digital guidance, turning the chaos of "searching everywhere for a spot" into the norm of "parking in designated spots, orderly and organized." With fewer parking disputes and higher traffic efficiency, riders avoid detours, residents aren't frustrated, and order and convenience are carved out of limited space.

Solving the "Pickup Difficulty": Making Relay Runs Faster

Picking up meals in commercial areas is a critical link in riders' efficiency chain. With slow merchant meal preparation, riders congregating and waiting, and complex mall layouts, Daning Road Sub-district has delivered an innovative answer across three dimensions: model, facilities, and guidance. In model innovation, the "relay delivery" system has been launched. After a user places an order, dedicated in-mall staff familiar with the venue retrieve the meals from stores and deposit them at the relay station for unified handover, with external riders simply collecting the orders at the station. This makes merchant meal preparation and rider pickup more seamless, enhances order fulfillment capacity, improves rider order completion rates, and significantly improves mall management order.

In facility and guidance support, the sub-district has posted "Rider-Friendly Maps" in large communities, marking key information such as entrances, building layouts, delivery routes, and temporary parking spots. The Jing'an Mansion West Zone property has created laminated mini-maps and "familiar rider passes" to simplify entry and exit registration procedures. Additionally, at concentrated rider points like commercial areas and community gates, tools such as air pumps and handcarts are uniformly provided for riders' convenience. When riders no longer detour through commercial areas searching for stores, when pickup has a fixed relay station, when entrances and buildings are clear at a glance, and when delivery tools are readily available, all parties benefit and operations run smoother. A positive cycle of fast merchant preparation, fast rider pickup, and a good consumer experience is taking shape.

Multi-Party Support: Effort Beyond the "Three Difficulties"

Strength integration forms the foundation. Party committee leadership, department coordination, and local linkage create a governance pattern centered on "one core leadership." Daning Road Sub-district has established the "Rider Guard Alliance," where police officers and Party-mass social workers provide policy publicity and learning education services to riders. It has also formed the "Ning'an Alliance," encouraging riders to act as "mobile sentinels," reporting safety hazard leads and participating in community governance. Institutional improvement provides the safeguard. From the establishment of the "Three-Person 'Inn-Style' Harmony" code of conduct, to the setting of "Rider-Friendly Map" production standards, to the signing of a Party-building co-construction agreement between Jing'an Temple Sub-district and Taobao Flash Purchase, effective pilot practices are being standardized and normalized, refined into replicable and scalable institutional outcomes to ensure sustained and stable governance results.

Technological empowerment is the support. Daning Road Sub-district relies on the grid Party-building joint meeting and the "Jingxin Changyi" discussion platform to form a closed-loop mechanism of "demand collection — special topic discussion — division of labor implementation — tracking and feedback." In February this year, Jing'an District collected over 400 valid demands from workers in new employment forms through offline visits and online solicitation, covering six major categories including work scenario optimization, daily life convenience, and psychological need satisfaction. Property management and food delivery platforms have negotiated to optimize delivery point locations and navigation routes, guiding riders to plan their time more rationally.

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