MARKETINGFORCE (02556) announced its 2025 financial results, revealing revenue of approximately 2.818 billion yuan, an increase of 80.8% year-over-year. Gross profit was about 1.184 billion yuan, up 43.4% compared to the previous year. The company reported a net profit of 73.268 million yuan, marking a turnaround from a loss to a profit. The adjusted net profit reached approximately 152 million yuan, surging 91.3% year-over-year.
The AI application business generated positive operating cash flow of 190 million yuan. Revenue from the AI application business amounted to 1.49 billion yuan, growing 76.5% year-over-year. Revenue from precision marketing services was 1.33 billion yuan, an increase of 85.8%.
These results demonstrate the growing market value of enterprise-level AI applications. The revenue growth was driven by increased purchases from existing clients and an influx of new customers. In 2025, the AI application market showed a clear trend of consolidation towards leading players. Clients increasingly prioritized comprehensive strength, product stability, and long-term service capability when selecting suppliers, putting pressure on small and medium-sized vendors.
Leveraging its full-stack capabilities encompassing "scenarios + data + platform + model," the Group has become the preferred partner for a growing number of large enterprise clients, as evidenced by a doubling in its key account (KA) client count. The Group will continue to increase resource allocation in core industries while integrating high-quality, technically robust, and client-approved expertise within vertical sectors to further solidify and expand its leading position.
In 2025, the Group successfully validated its four-layer architecture of "scenarios + data + platform + model," completing its strategic transformation from a traditional SaaS provider to an AI-native application platform. Looking ahead to 2026, the Group plans to broaden, deepen, and extend this proven pathway to continuously reinforce its leading advantage and unlock long-term value.