Movement Alert｜EAST BUY Rises 5.08% in Regular Trading, China Merchants Securities International Upgrades Rating to Buy with Target Price of HK$27

Market Focus

Aug 10

On August 10, EAST BUY rose 5.08% in regular trading, trading at HK$22.3/share, with turnover of HK$207 million. The stock gained momentum after a major brokerage upgrade.

China Merchants Securities International upgraded EAST BUY from \"Hold\" to \"Buy,\" setting a target price of HK$27, implying over 20% upside from the current level. The upgrade comes amid strong operational momentum, with the company having issued a positive profit alert in late July projecting FY2026 net profit of RMB 5.2-5.5 billion, representing growth of approximately 8,567%-9,067% year-over-year compared to just RMB 6 million in FY2025. Full-year revenue is expected at RMB 56-58 billion, up 27%-32% year-over-year.

The bullish stance aligns with Citi, which reiterated a \"Buy\" rating with a HK$33 target price, citing the earnings upgrade as confirmation of the company's turnaround. The company has been actively expanding its private-label product portfolio, launching offline experience stores, deploying over 100 auto-vending machines across nearly 30 campuses, and executing share buybacks, cancelling 7.418 million shares in July.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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It does not constitute investment advice or a basis for trading decisions.)</p></p>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"01797","symbol_name":"东方甄选","start_time":0,"source_url":"","article_id":"1177881013","we_media_id":"1054767329","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=1177881013","pubTimestamp":1786343479,"columns":[{"name":"Data Report","id":30,"label_key":"dataReport"}],"sourceInfo":null,"weMediaInfo":{"media_name":"Market Focus","introduction":"Track stock‘s movements and relevant news","home_visible":1,"id":"1054767329","head_image":"https://static.tigerbbs.com/51943b2858f75e05ca2ebb144b4e626a"},"summary":"On August 10, EAST BUY rose 5.08% in regular trading, trading at HK$22.3/share, with turnover of HK$207 million. 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