An increasing number of viewers are noticing a strange phenomenon while scrolling through short video platforms: the characters in AI-generated dramas seem to share the same facial features. Almond-shaped eyes, petal-like lips, and a soft, filtered glow on the cheekbones have become a common template. This has led to a bizarre trend where one set of faces is being used across dozens of different shows, creating a sense of uniformity that many find unsettling.
In response to this issue, 红果短剧 recently released a public notice regarding the regulation of AI drama character creation. The platform has clearly stated that creators should avoid using highly similar facial designs for different roles, aiming to eliminate the "one-size-fits-all" approach. Furthermore, the announcement revealed that the platform will soon launch a special campaign to address high-frequency AI faces, content homogenization, and violations related to material usage.
Online reactions have been overwhelmingly negative, with netizens expressing their discomfort. Comments such as "Regardless of age or gender, they all share the same face; it triggers the uncanny valley effect" and "Whenever the protagonist in an AI drama speaks, their expression becomes exactly the same" highlight the growing dissatisfaction. Another user noted, "After watching several dramas in a row where the female leads all look identical, it feels both human and non-human at the same time."
The issue is particularly visible in dramas like 《暮年亦清风》, 《婆婆的醒悟》, 《家庭保卫战，不，是自我保卫战》, and 《卸下重担寻自我》. In these shows, the middle-aged female protagonists share highly similar facial structures, including straight eyebrows, large double eyelids, and defined lip peaks. Their expressions, whether laughing or crying, are also rendered in an identical manner.
The notice from 红果短剧 emphasizes that to prevent aesthetic fatigue and enhance content distinctiveness, AI drama creators must enrich their character designs. It is crucial to avoid using nearly identical facial images across different episodes or series. Additionally, within the same drama, each character should have a clear visual distinction from the others.
As part of the upcoming initiative, the platform will urge creators to conduct self-audits of their content. Any episodes that are found to have issues must be promptly modified or replaced. In a related move, the 抖音短剧创作者中心 has also announced the launch of a new pre-check tool, which went live on August 3rd. This tool, aimed at AI drama copyright holders and directing agencies, allows content creators to screen their productions for potential risks before they are officially released, including checks for portrait rights and material copyright violations.