Estee Lauder's global Chief Executive Officer has revealed that more than 50% of the company's business in China now comes from online channels, underscoring the brand's digital-first approach in one of its most critical markets.

The executive highlighted that all 11 of the company's brands have established a presence on Douyin, the Chinese version of TikTok, and have delivered outstanding results on the platform. This performance reflects a strategic push to meet evolving consumer preferences in China's rapidly shifting retail landscape.

By leveraging Douyin's extensive reach and engagement capabilities, Estee Lauder has successfully tapped into a younger, digitally savvy demographic, driving significant growth and brand loyalty. The company's success on the platform is a testament to its adaptive marketing strategies and its commitment to strengthening its digital ecosystem in the region.