On June 11, Ferrari rose 3.15% in pre-market trading, trading at $357.48/share, with trading volume of $672,500. The stock continues its recovery trajectory following the sharp selloff triggered by the debut of its first pure electric vehicle.

On the news front, Ferrari CEO Benedetto Vigna confirmed that the company has received formal orders from both new and existing customers for the Luce, its inaugural all-electric model. All 1,600 initial prospective buyers confirmed their purchase intent after viewing the physical vehicle, and the company has already received partial payments. Vigna emphasized that the Luce, priced at 550,000 euros, aligns with Ferraris product positioning and bears no resemblance to other electric vehicles on the market. Separately, UBS noted in a research report that Ferraris EV offering is more likely a complementary extension to its existing product lineup rather than a fundamental shift in brand positioning, with the company continuing to balance new customer acquisition and its scarcity-driven strategy.

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