Adobe shares surged 5.06% during Monday's intraday trading session, reflecting a broader rally in AI application software stocks.
The upward momentum in the sector was fueled by SAP's strong second-quarter results, with cloud revenue of 6.28 billion euros exceeding market expectations. This positive sentiment lifted Adobe and its peers. Additionally, HSBC upgraded Adobe to a Buy rating, raising its target price to $308 from $282, citing that generative AI has not yet materially impacted Adobe's business and that the market has overestimated competitive threats from AI tools.
Earlier in late July, Adobe had faced pressure from bearish reports by multiple investment banks, but the stock rebounded as sector-wide buying returned. HSBC's analysis highlighted that Adobe's platform ecosystem provides significant protection against AI tool competition, while the company's revenue continues to grow at a steady double-digit pace.