On July 28, Monster Beverage rose 3.01% in regular trading, trading at $98.585/share, with turnover of $126 million. The gain was driven by a broad rally across the soft drinks sector.

On the news front, the soft drinks industry saw collective strength, with Coca-Cola up 6.93%, Keurig Dr Pepper up 4.98%, Coca-Cola Europacific up 4.47%, and Pepsi up 3.88%. Additionally, the company recently approved a 2-for-1 stock split with a record date of July 24. Multiple investment banks have raised price targets in recent weeks, with Citigroup setting $113, Wells Fargo at $105, and UBS at $104, reflecting growing bullish consensus. The company's Q1 results also provided fundamental support, with revenue of $2.354 billion and adjusted EPS of $0.58 both exceeding analyst estimates, representing a 26.9% year-over-year revenue increase and 23.4% earnings growth.

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