On June 15, Ferrari rose 4.29% in pre-market trading, trading at $369.5/share, with turnover of $486,200. The stock continued its recovery trajectory following the sharp sell-off triggered by the launch of its first all-electric model.

On the news front, Morgan Stanley raised its target price on Ferrari from $388 to $438, signaling strong institutional confidence in the company's outlook. Simultaneously, CEO Benedetto Vigna confirmed that all 1,600 initial prospective customers have committed to purchasing the Luce after viewing the physical vehicle, with the company already receiving partial payment deposits. The Luce is priced at 550,000 euros, which management maintains aligns with its product positioning.

Additionally, UBS noted in a research report that Ferrari's electric vehicle is more likely a complementary extension of its existing product line rather than a fundamental shift in brand positioning, further alleviating market concerns about dilution of brand scarcity. Following the nearly 8% decline upon the Luce announcement, the stock has entered a sustained recovery channel supported by confirmed demand and upgraded institutional sentiment.

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