Campari Keeps 2026 Sales Forecast as Aperitif Demand Offsets Weak US Bourbon Sales

Deep News
Jul 30

Davide Campari-Milano NV (CPR.MI) has maintained its full-year sales growth target after the summer drinking season got off to a solid start, with strong demand for aperitifs helping to offset a decline in US bourbon sales.

The Milan-listed group, owner of the Aperol and Campari bitter brands, reported organic sales growth of 2.5% in the quarter ending June, generating total revenue of 869 million euros ($989.5 million). This figure slightly exceeded the consensus estimate compiled by Visible Alpha.

For the first half of the year, overall sales rose 2.7% year-on-year to 1.51 billion euros. The company's core aperitif business saw revenue increase by 4% during the period, while other segments, including cognac, champagne, and tequila, also contributed to overall volume growth.

The only weak spot was the whiskey and rum segment, where sales fell 6% year-on-year. The decline was driven by headwinds in the US domestic market for Wild Turkey bourbon, which faced challenging market conditions.

Adjusted operating profit for the first half rose 1.8% to 358 million euros, while the gross margin improved by 1.5 percentage points to 62.6%. The company upgraded its full-year operating profit forecast, citing a smaller-than-expected impact from trade tariffs, while confirming its full-year sales growth target of around 3%.

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