Earning From Both Sides: A Sweet Corn Industry Transformed

Deep News
Aug 15

In August, the Yao'an basin is covered in rolling green waves. In the rows of sweet corn in Baoliangtun Village, Dongchuan Town, farmers wear straw hats, pick the corn cobs quickly, and load full baskets of fresh cobs onto trucks. Within 48 hours, these are on dining tables in Beijing, Shanghai, and Guangzhou. This year, Yao'an County's single-season sweet corn planting area has exceeded 40,000 mu, with a total fresh cob output expected to break 70,000 tons, and the annual output value is projected to surpass the 300 million yuan mark.

Behind this harvest scene, the county's Commission for Discipline Inspection and Supervision had already deployed its oversight. Earlier this year, the commission included the entire sweet corn industry chain—from planting and labor to processing, sales, and the use of straw as feed for cattle—in its political supervision "escort action" and a "small incision" campaign to address prominent issues in people's livelihoods. Using a coordinated mechanism involving the commission's departments, dispatched offices, and local town-level committees, it extended its oversight to the fields, workshops, and purchasing points, using supervision to clear the "last mile" for the implementation of industrial policies and the distribution of agricultural funds to households.

"We started growing fresh corn last year. Now we ship 6 to 7 trucks a day, each carrying over 10 tons. We buy at a price higher than the contracted price, so farmers have no worries about sales," said the head of the Jingfeng Fruit and Vegetable Planting Cooperative while organizing the loading. Previously, the commission's inspection team found that some cooperatives were not adequately promoting the "contract price plus premium purchase" safety net mechanism, leading a few farmers to worry about "a good harvest but not a good income." The inspection team immediately logged the issue into its supervision ledger, issued a work notice to Dongchuan Town and the county's Bureau of Agriculture and Rural Affairs, and urged them to post the guaranteed purchase price and settlement deadlines on village bulletin boards and cooperative meetings. This turned the "enterprise + cooperative + farmer" interest linkage from a "verbal agreement" into a "transparent contract."

At the Qianhai Agricultural Labor Workshop in Baoliangtun Community, Dongchuan Town, corn is sorted, weighed, and packaged on a single production line. Zhu Shunjun, a villager from Dalongkou Village, comes to work after dropping her children at school and earns about 100 yuan before picking them up in the evening. The county commission includes seasonal labor wages and the effectiveness of skills training as mandatory inspection items. It collaborates with the Human Resources and Social Security Bureau and the Agricultural and Rural Bureau to spot-check attendance records and bank statements, preventing "falsified labor reports and wage withholding." When irregularities in attendance records were found, they were corrected on-site with a deadline for rectification, ensuring every yuan of labor income reaches the villagers' pockets. In response to reports from towns and villages about "limited workshop variety and inadequate capacity," the commission urged Dongchuan Town to optimize support measures for "home-based labor workshops," introduce suitable processing projects, and expand the workforce, making the cycle of "earning money after dropping kids off and cooking dinner after picking them up" more stable.

Whether an industry can truly enrich the people depends on whether sales channels are open. Yao'an sweet corn is marketed in early spring and late autumn. Its long sunshine hours, large temperature difference, thin skin, and crisp, sweet taste make it popular with buyers from Guangzhou, Shenzhen, and Chengdu. The commission closely monitors cold-chain logistics, connections with external buyers, and market regulation. It has pushed for the establishment of a system where purchase prices are "announced daily" and measuring equipment is "checked per truck load." In response to earlier signs of price suppression by some vendors, it coordinated with the Market Supervision Bureau to conduct price inspections, ensuring that "farmers are not worried about selling their crops, and buyers are not subject to arbitrary pricing."

The deeper supervision lies in the "earning from both sides" cycle of the corn industry. To prevent project funds from leaking during the cycle, the commission focused on the "straw to feed, waste to fertilizer" green cycle as an entry point for supervision. It urged the Agricultural and Rural Affairs and Ecological Environment departments to improve the collection, storage, and transportation of straw, preventing open burning and direct discharge of waste. At the Muxing Livestock Farm in Haizixin Village, newly arrived corn stalks have become food for the cattle. Farm manager Zhao Decheng keeps a tally: the corn stalks stripped in spring, mixed with broccoli leaves, have significantly reduced feeding costs. The cattle manure is then bought by flower and vegetable growers as organic fertilizer, ensuring the "green agricultural product + high-quality livestock feed" model operates transparently.

Furthermore, the county commission coordinated the efforts of its dispatched offices, town-level discipline committees, and village-level supervision committees to establish a closed-loop mechanism of "problem identification, analysis and assessment, supervision and resolution, and long-term prevention." During the sweet corn harvest season, it tracks and supervises four key areas: agricultural subsidies, labor wages, contract fulfillment, and straw utilization. Through "supervision of supervision," it tightens the chains of responsibility, funding, and interests.

"Industrial revitalization is the cornerstone of rural revitalization," said a relevant official from the county's Commission for Discipline Inspection and Supervision. The official stated that the commission will continue to deepen the full-chain supervision model, positioning its oversight at the front line of specialized industries. With iron discipline, it will protect the development of these industries, allowing the small corn to link longer and more stable "wealth chains," injecting lasting momentum into the sweet picture of rural industrial revitalization.

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