Executive Director of COSMO LADY Increases Shareholding Again, Total Buys Since April Exceed 10 Million Shares

Stock News
Jun 05

On the evening of June 5th, COSMO LADY (ASX: 02298) announced that its executive director, Ms. Wu Xiaoli, purchased an additional 2.039 million shares of the company in the open market between May 22nd and May 28th, 2026, at an average price of approximately HK$0.352 per share, involving a total consideration of about HK$717,700.

Including this latest purchase, Ms. Wu has now cumulatively bought a total of 10.388 million company shares since April 2026, representing approximately 0.46% of the company's total issued share capital. Ms. Wu is the spouse of the company's Chairman and Chief Executive Officer, Mr. Zheng Yaonan.

Since April 2026, key members of the company's management, including Ms. Wu and Vice Chairman & Executive Director Mr. Zhang Shengfeng, have collectively increased their holdings in the open market by a total of 13.418 million shares. These actions demonstrate their confidence in the company's value and future prospects through tangible means.

In recent years, the company has been steadily advancing its strategic transformation, with results gradually becoming apparent. In 2025, COSMO LADY achieved a net profit of RMB 123 million, and its e-commerce GMV reached RMB 4.31 billion, representing a year-on-year increase of 175%.

The company has now established a multi-tiered brand portfolio: the main brand COSMO LADY covers the mass market, Ordifen focuses on the high-end segment, and Pure Cotton Home targets the mid-range and overseas markets. This multi-brand synergistic development framework is taking initial shape.

While its core business develops steadily, COSMO LADY continues to deepen its focus on brand, product, and supply chain. On April 13th, the company signed a strategic cooperation agreement with the Canadian down base FIL Group, marking an upgrade in their relationship from raw material procurement to deep collaboration.

Previously, the two parties spent 9 months jointly developing the "Canadian Down Thermal Wear Polar Champion Series." This product broke through the technical barriers of blending down with yarn, creating a lightweight, temperature-locking structure that is "light but not thin, warm but not bulky." It helped the company's thermal wear category top the Douyin sales charts during last year's year-end holiday season.

Currently, this down technology has been extended to the homewear category. The company is evolving from an underwear brand into a "close-fitting technology" lifestyle brand covering all scenarios, aiming to break the industry's cycle of "low-quality competition" by integrating global top-tier resources.

In 2026, COSMO LADY will adhere to a principle of seeking progress while maintaining stability. The main "COSMO LADY" brand will concentrate resources on enhancing the performance of its best-performing stores, improving overall store efficiency, and consolidating market share. The sub-brand "Pure Cotton Home" will maintain its high-growth momentum by strengthening its product matrix and optimizing operations management.

The e-commerce GMV target for 2026 is set at RMB 7 billion, approximately 63% higher than last year's GMV. The group plans to achieve this goal by deepening cooperation with suppliers, continuing its strategy of co-creating hit products, and intensifying efforts to incubate e-commerce joint-operation clients with billion-yuan scale potential.

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