Celsius Holdings experienced a sharp pre-market plunge of 16.64%, reversing gains from the prior session as investors reacted to the company's second-quarter financial results.

The decline was triggered by the release of Celsius's Q2 earnings report, which revealed revenue of $818 million, falling short of the IBES estimate of $870 million. The miss reignited concerns over slowing growth in the core energy drink business, compounded by ongoing headwinds including multiple analyst price target cuts, a Texas Attorney General investigation into marketing practices, and sustained insider selling. While the integration of recently acquired brands Alani Nu and Rockstar Energy offers long-term potential, near-term uncertainty continues to weigh on sentiment.