According to Sigmaintell data, global OLED smartphone panel shipments reached approximately 200 million units in the first quarter of 2026, representing a year-on-year increase of about 4.7%. Flexible OLED shipments accounted for approximately 170 million units, growing about 19.3% year-over-year. This growth reflects a "polarized" demand pattern, primarily supported by two key factors: robust inventory demand from leading manufacturers such as Apple and Samsung, which significantly boosted flexible OLED panel shipments, and a notable increase in shipments from Chinese panel makers targeting the mobile phone repair market, which became a significant incremental source in the first quarter. Rigid OLED shipments, facing continued substitution by flexible OLED products, declined to approximately 36 million units in the quarter, a drop of 32.9% year-on-year, indicating sustained contraction in market demand. Benefiting from strong demand from Apple and Samsung, Korean manufacturers saw their shipment share rebound, while leading Chinese players maintained steady progress. In 2026, the global smartphone panel market entered a pressure cycle, with soaring memory chip prices increasing overall device costs and weakening terminal demand, subjecting the industry to dual pressures of volume and price. Against this backdrop, the global flexible OLED competitive landscape is undergoing a critical shift: the market share of Korean flexible OLEDs is set to rebound. Sigmaintell data shows that Korean manufacturers held approximately 42.8% of the global flexible OLED market share in Q1 2026, an increase of about 8 percentage points year-on-year. Korean suppliers have reconsolidated their leading position by leveraging demand from high-end customers and technological barriers. The core driver for the rebound in Korean flexible OLED share in 2026 stems from increased demand from Apple and Samsung Electronics. Combined flexible OLED panel demand from these two major brands grew by over 50 million units, with core supplies sourced exclusively from Korean manufacturers, directly driving up both shipments and market share for Korean firms. Although mainland Chinese flexible OLED manufacturers have entered Samsung Electronics' supply chain, securing orders for the A57 project and demand intentions for the S-series standard edition projects, their current supply scale to Apple and Samsung Electronics remains limited, making it difficult to offset the impact of the overall decline in Android demand. Specific manufacturer performances are as follows: Samsung Display (SDC) shipped approximately 84 million OLED panels in Q1 2026, including about 55 million flexible OLED units, a significant year-on-year increase of 52.2%. The core driver was strong Q1 inventory build-up by Apple; compared to Q1 2025, SDC's supply of mobile panels to Apple grew by approximately 14 million units. BOE shipped approximately 42 million flexible OLED panels in Q1 2026, showing both year-on-year and sequential growth trends, firmly maintaining its position as the top Chinese and second-largest global supplier. BOE continues to lead in advanced display technologies such as Tandem and BT2020, while actively expanding into the repair market to ensure production line utilization and operational stability. Tianma shipped approximately 21 million flexible OLED panels in Q1 2026, ranking third globally and second in China. Tianma's flexible OLED products have stably entered the supply chains of several leading brand flagships, with exclusive supply for multiple high-end flagship models. The company aims to deepen cooperation with brand customers through reliable quality and rapid response capabilities. Visionox shipped approximately 19 million OLED panels in Q1 2026, a 20.3% year-on-year increase. This included about 16 million flexible OLED units, a substantial 23.7% year-on-year growth. As a global leader in ViP OLED technology, Visionox achieved mass production shipments to brand customers in Q1 2026, completing the full cycle from technology debut to commercial implementation and opening a new technical pathway for the flexible OLED industry. Amid weakening industry demand and intensified price competition, mainland Chinese manufacturers are responding by expanding into the repair market, implementing extreme cost reductions, and advancing production schedules. However, they also face significant inventory pressure. According to Sigmaintell forecasts, global demand for flexible OLEDs in the repair market will reach 80–90 million units in 2026, becoming a crucial support for stabilizing shipments and utilization rates for domestic manufacturers. With current terminal demand declining and challenges intensifying, there is a call for panel makers to return to rational competition, focusing on technological innovation, quality improvement, and efficiency optimization to collectively maintain a stable and orderly market price system and drive the global flexible OLED industry's transition from scale advantages to high-quality, sustainable competitive advantages.