On July 20, Trip.com rose 5.45% in regular trading, trading at $44.58/share, with turnover of $17.83 million.
On the news front, Trip.com recently launched its Multi-Child Family Privileges service, partnering with hotels, scenic spots, and airline partners to offer exclusive benefits for families with two or more children, including complimentary children's breakfast, free extra beds, and free scenic spot admission for third children and beyond. Company co-founder and chairman James Liang stated that families with three or more children can enjoy a 10% special subsidy on hotel and scenic spot bookings during July-August, describing it as both an incremental customer source and a new opportunity for inbound tourism.
Simultaneously, China's 8·8 Service Consumption Festival officially launched, with over ten lifestyle service platforms conducting consumer-friendly promotions. Trip.com, as a leading service consumption platform, stands to benefit directly. Additionally, the company recently announced a global partnership with Seat Unique Group to bring F1, Premier League, and other world-class live events onto its platform, further expanding its international business footprint. The broader recovery in Chinese ADR stocks also contributed to capital inflows supporting the rebound.
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