On July 21, Adobe declined 3.08% in after-hours trading, trading at $227.32/share, with turnover of $4.1187 million. The decline was driven by Morgan Stanley's downgrade of Adobe to Underweight with a $240 price target, adding to an already heavy wave of bearish analyst calls.
Morgan Stanley's move follows a series of negative ratings. BNP Paribas previously argued that cloud giants are using AI-native tools to dismantle Adobe's full-workflow moat, while Bank of America assigned an Underperform rating with a $190 target, citing AI's ongoing erosion of growth momentum and limited near-term acceleration potential. The concentrated bearish signals have capped any recovery attempts.
Broader SaaS sector weakness compounded the pressure, with ServiceNow falling over 4% and Salesforce declining 2.31% in the same session. Despite a brief sector rebound earlier in the month following HSBC's contrarian upgrade to Buy with a $308 target, the sustained drumbeat of downgrades has overwhelmed bullish arguments, pushing Adobe back toward recent lows.
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