As spring cultivation commences across the fertile black soil of northern China, rice seeds sprout and seedlings take root, painting a classic picture of agricultural life. The innovative home food brand SHIYUE DAOTIAN has officially launched its 2026 Planting Festival. Under the theme "Cultivating the Paddy, Guarding the Hearth," the brand continues its fifth year of building an origin-tracing IP focused on spring farming. Through on-site visits to witness cultivation and full-chain quality control, the festival seeks to discover authentic Chinese flavors in their season. Food is the paramount necessity of the people, and safety is the foremost concern in food. Public dietary consumption has undergone a profound transformation, shifting from merely eating one's fill to pursuing nutritional health, traceable origins, cultural resonance, and diverse experiences. Consumers are increasingly focused on the source, cultivation standards, production processes, and health benefits of ingredients, making transparent, full-chain traceability a new trend in consumer demand. In response, the SHIYUE DAOTIAN Planting Festival moves beyond a simple narrative of origin. It deeply integrates the agricultural practices of Northeast China's premium rice-growing regions into the national trend of developing new quality agricultural productive forces tailored to local conditions. Adhering to its farming roots, SHIYUE DAOTIAN has cultivated its Planting Festival origin-tracing IP for five consecutive years. Based in the core premium rice-producing areas of Northeast China, it uses immersive tracing to showcase spring farming scenes, field cultivation, the daily lives of new-generation farmers, and modern agricultural technology. This approach directly addresses public inquiries about the quality of national staple rice, making safe food grains visible, tangible, and trustworthy. The modernization of agriculture and rural areas is integral to the overall success and quality of Chinese modernization. This year's Central Document No. 1 explicitly calls for developing new quality agricultural productive forces according to local conditions, promoting the integration of artificial intelligence with agricultural development, deepening the fusion of agriculture, culture, and tourism, and fostering "small and beautiful" cultural tourism formats. Aligning with national strategic deployments for agriculture, rural areas, and farmers, SHIYUE DAOTIAN is rooted in the premium cold-region rice production zones of the Northeast. The Planting Festival innovatively launched a spring farming documentary series—"From the Pristine Ecosystem at 45° North Latitude," "Slow-Grown Rice, One Harvest a Year," "Naturally Fragrant, Soft and Sweet," and "Quality Rice, Every Bite Assures Safety"—documenting the entire journey from seedling to a bowl of crystal-clear rice. It also released a special documentary Vlog titled "Fertile Land," narrated by the brand's IP mascot "Little October," which details daily field cultivation, showcases modern farming practices like scientific land management and black soil conservation, and expresses the brand's enduring commitment to protecting the black soil ecosystem and cultivating fertile land... Concurrently, the brand initiated the "Cyber Farming Diary" campaign, inviting online food enthusiasts to participate in "cyber farming" during the spring season. This fun interactive activity enhances user engagement with the Planting Festival and bridges the gap between the brand and younger consumer groups. It is understood that from ecological conservation of the black soil and meticulous field cultivation to scientific grain storage, refined milling and processing, stringent quality testing, and standardized logistics distribution, SHIYUE DAOTIAN has established an integrated, full-chain quality control system. This system is built upon its production bases in core grain-producing regions like Northeast China. It integrates new quality agricultural productive forces into the entire rice production process, ensuring the authentic taste and safety of every grain of rice through modern agricultural production models, making origin traceability substantive rather than superficial. Beyond robust industrial empowerment and quality dedication, SHIYUE DAOTIAN consistently embraces a warmth for people's livelihoods, infusing the agricultural industry with a compassionate tone through heartfelt public welfare initiatives. On Mother's Day, May 10th, the brand officially launched the second season of its "Birth Rice" heartwarming public welfare campaign. Continuing the tender concept of blending natural growth with life's journey, the campaign partnered with maternal and child health KOL Haige to open warm recruitment for 300 expectant mothers due in October. Just as the land nurtures plump rice ears, a mother's love nurtures new life. The growth rhythm of spring sowing in the fields resonates with the ten-month journey of pregnancy. Following the warmth conveyed by the inaugural "Birth Rice" activity, this year's campaign again uses natural, high-quality rice as a tender medium. When the new rice harvest arrives in the golden autumn, new mothers will receive customized "Birth Rice" gift boxes, welcoming new life with the gift of a natural harvest and integrating the auspicious meaning of agricultural abundance into the joy of a family's new beginning. After five years of dedicated refinement, the SHIYUE DAOTIAN Planting Festival has evolved beyond a mere brand marketing event. It has grown into a comprehensive cultural IP that disseminates farming culture, showcases agricultural achievements, fosters emotional connections with people's livelihoods, and conveys industrial value. Fertile land is never just a natural endowment; it is the result of persistent, long-term development. Over five consecutive Planting Festivals, SHIYUE DAOTIAN has journeyed from "visiting the origin" to "helping consumers understand from the source why it is trustworthy." Through scenes from the fields and each step of the production process, consumers witness not only beautiful pastoral landscapes and rice cultivation but also a mature, comprehensive, and interlinked full-process quality traceability and consumer trust system. Looking ahead, amidst the era's drive to accelerate the modernization of agriculture and rural areas and fully safeguard national food security, SHIYUE DAOTIAN will continue to uphold its farming初心, remain rooted in premium rice-producing regions, persistently improve its full-industry-chain traceability system, bring authentic, high-quality rice from the black soil to more family dining tables, and fulfill its industrial responsibility by contributing to the well-being of people in the new era.