Trip.com Group released its 2026 Mid-Autumn Festival and National Day holiday report on the morning of October 8.

Data shows that inbound tourism orders during this year's holiday grew by high double digits year-on-year, while domestic scenic spot ticket orders also achieved double-digit growth.

Despite rising demand, travel was not more crowded, with peak daily domestic order volumes during the holiday reaching approximately 1.75 times the daily average, lower than the 2.0 times recorded in 2024 and 2.4 times in 2025.

The report indicates a notable increase in long itineraries of eight days or more.

Among domestic holidaymakers, the proportion of trips lasting eight days or longer rose from under 6% in 2024 to over 10% this year, while among outbound holidaymakers, that share climbed from roughly 29% to approximately 42%.

The average one-way distance for domestic travel increased to about 560 kilometers.

Domestic travel bookings to Tibet grew by nearly 50% year-on-year, with Qinghai, Guizhou, and Xinjiang each posting growth of about 25%.

On the outbound front, Europe accounted for roughly 1.5 times its usual share of outbound orders, and bookings to New Zealand doubled year-on-year.

Trip.com Group Limited (NASDAQ: TCOM) saw domestic chartered car tour orders increase by nearly 80% year-on-year, while customized group tour bookings grew by more than 50%.

In terms of consumption patterns, family outings shifted from theme parks to mountains and countryside, with family ticket orders at scenic spots growing by nearly 40% year-on-year.

The share of theme parks in family scenic spot orders dropped from about 19% in 2024 to approximately 14% this year, while natural scenery rose from about 30% to around 35%.

Younger travelers showed a stronger preference for cultural attractions, with cultural sites accounting for about 48% of scenic spot orders among visitors aged 20 to 25, up from roughly 41%, and orders for historic landmarks and museums each growing by about 70%.

In terms of consumption flows, the share of scenic spot orders from eastern travelers heading to Tier 3 and lower-tier cities rose from about 20% in 2024 to approximately 47%.

The article is for reference only and does not constitute investment advice. Investors bear their own risks when acting on this information.