Following the implementation of the 2026 national subsidy program in Sichuan, JD.com is fully facilitating the initiative both online and offline. Consumers across Sichuan, whether in urban or rural areas, can access the campaign by searching for "Sichuan National Subsidy" on the JD.com app to claim subsidies for product upgrades. To extend the national subsidy strategy into rural regions and better benefit local users, the JD.com "National Subsidy Rural Revitalization Tour" event will take place in Meishan, Sichuan, on May 30. Organized under the guidance of the Meishan Municipal Commerce Bureau, the event will collaborate with local JD.com Home Appliance Specialty Stores and JD.com 3C & Digital Stores to offer consumers national subsidy discounts and multiple benefits, aiming to stimulate rural consumption.
The event will be held at the outdoor plaza of Wanda Plaza in Dongpo District, Meishan City. Nearby consumers are invited to participate on May 30. The venue will feature thousands of home appliances and 3C products from renowned brands such as Midea, Hisense, Haier, Ronshen, vivo, OPPO, Honor, and Lenovo. Attendees can get hands-on experience with the latest 3C and home appliance products, gaining a direct understanding of their performance and design. On-site purchases are available, allowing consumers to enjoy multiple discounts and take home their desired items immediately.
Additionally, the event will offer complimentary services like free screen protection film application and extended JD.com warranty with purchase. A family-friendly interactive game zone will also be set up, creating a one-stop shopping, experience, and entertainment environment for consumers.
For purchases of designated products—including refrigerators, washing machines, televisions, air conditioners, computers, and water heaters—consumers can receive a 15% national subsidy. One item per category is eligible, with a maximum subsidy of 1,500 yuan per item. For designated mobile phones, tablets, smartwatches/bands, and smart glasses (with a single-item selling price not exceeding 6,000 yuan), a 15% national subsidy is also available, with one item per category eligible and a maximum subsidy of 500 yuan per item. An individual can save up to 11,000 yuan in total.
Thousands of home appliance and 3C products will be available at national subsidy prices, along with exclusive 50% discount offers specifically for the rural subsidy campaign. These efforts lower the consumption threshold, enabling rural users to upgrade their products easily and further boosting rural consumption vitality.
To enhance the upgrade experience, JD.com is offering three types of entry tickets, including a 20-yuan reservation card. Participants who make a reservation will receive a high-quality summer quilt. By presenting the JD.com Home Appliance Benefit Letter, registration information, or entry ticket at the event venue, consumers can enjoy additional JD.com subsidies on top of the national subsidy.
Consumers using an entry ticket for on-site purchases can also benefit from a discount of 200 yuan off for every 3,000 yuan spent on home appliance categories, with a maximum discount of 1,000 yuan. For every 3,000 yuan in actual payment, they will receive one lottery ticket for a chance to win a refrigerator or washing machine. Additionally, for every 3,000 yuan in actual payment, they can participate in a lucky draw with a 100% winning rate (limited to 700 prizes). Quantities are limited, available on a first-come, first-served basis.
Furthermore, new JD.com app users can enjoy an exclusive benefit: purchasing a 1.4-jin roll of toilet paper for just 0.01 yuan.
Since the implementation of the "Two New" policies in 2024, under the guidance and coordination of ministries including the Ministry of Commerce, hundreds of thousands of JD.com staff in procurement, customer service, R&D, logistics, and other departments have actively participated. With significant enthusiasm and financial investment, they have ensured the efficient and widespread implementation of national subsidies. In 2025, JD.com has invested nearly 30 billion yuan to support the extension of national subsidies into rural areas, promoting rural consumption growth and high-quality economic development.
To enhance the national subsidy experience, JD.com offers additional subsidies for recycling old home appliances, along with integrated "delivery, installation, dismantling, and collection" services. The "Three Free, Four Unlimited" service is also provided, which includes free door-to-door pickup, free dismantling, and free removal of old appliances, with no restrictions on the original purchase channel, brand, age, or condition of the old device. For 3C and digital products, JD.com can complete on-site delivery, sign-off, and activation, allowing consumers to upgrade their devices without leaving home.
Consumers in Sichuan are encouraged to visit the outdoor plaza of Wanda Plaza in Dongpo District, Meishan City, on May 30 to experience products at the JD.com event and enjoy national subsidies on home appliances and 3C digital goods. Those unable to attend can still participate by searching for "Sichuan National Subsidy" on the JD.com app to access the campaign page and claim subsidies for upgrades.