On July 27, TRIP.COM-S rose 4.79% in regular trading, trading at 362.6 HKD/share, with turnover of HKD 238 million. The rally came after the formal conclusion of China's antitrust investigation into the company, removing a key overhang that had weighed on the stock.
On July 25, China's State Administration for Market Regulation (SAMR) imposed an administrative penalty totaling RMB 5.179 billion on Trip.com Group for abusing its market dominant position. The penalty comprised RMB 1.658 billion in confiscated illegal gains and a fine of RMB 3.521 billion, with the fine ratio of 7.5% exceeding those previously imposed on other major platforms. The company was also ordered to refund RMB 122 million in forcibly deducted hotel operator reserve funds.
Trip.com responded by fully accepting the penalty and announcing 19 rectification measures across five areas, including ending exclusive cooperation agreements, eliminating unreasonable lowest-price requirements, and preventing big-data price discrimination. The company pledged to abandon inefficient competition practices and pursue high-quality development.
Institutions noted that with the regulatory uncertainty now resolved, the company's long-term competitive advantages in China's online travel market remain prominent, supporting the positive market reaction.
(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)