On May 28, the JD.com Auto Service Partners Conference was held in Beijing. At the conference, JD.com Auto Service announced the establishment of the "JD.com Auto Service 618 Assurance Alliance" in collaboration with numerous well-known brands in the automotive aftermarket, including Mobil, Shell, Castrol, Continental, Giti, and Chaoyang. In response to current industry challenges such as supply chain volatility, unstable end-market prices, and insufficient consumer confidence, the alliance will implement four key assurances—supply, price, quality, and service—during the JD.com 618 shopping festival. This initiative aims to provide stable support for the operations of offline stores and the vehicle maintenance consumption of car owners.
Recently, persistent fluctuations and upward trends in international oil prices have triggered a chain reaction in the automotive aftermarket. As a crucial upstream raw material for maintenance products like lubricants and tires, oil price fluctuations directly impact the end market. On one hand, rising raw material costs have reduced the stability of the supply chain for maintenance products, putting pressure on brand suppliers and increasing inventory costs for offline auto repair shops, thereby amplifying overall operational pressures. On the other hand, higher oil prices have also increased daily travel expenses for car owners, leading to widespread consumer anxiety about whether maintenance costs will follow suit. Consequently, spending on vehicle maintenance has become more cautious, with particular concerns about stock shortages, sudden price hikes, and inconsistent product quality.
In fact, since 2025, several leading international motor oil and tire brands have issued multiple price adjustment notices. For small and medium-sized auto repair shops that rely on high-frequency maintenance services, the pressing challenge is how to maintain customer flow and profitability amidst rising costs.
Addressing this industry situation and user pain points, JD.com Auto Service has joined forces with numerous well-known domestic and international brands to establish the "JD.com Auto Service 618 Assurance Alliance." The alliance aims to stabilize the market by offering multiple certainties in products, prices, and services to counteract industry uncertainties. The head of JD.com Auto Service's online operations stated, "For any product needed by JD.com users, the Assurance Alliance guarantees no supply interruptions. Throughout the entire 618 period, users can search 'JD.com Auto Service 618 Assurance Alliance' on JD.com to purchase products with assured price stability."
Specifically, the alliance operates across four key dimensions: - In terms of supply assurance, it collaborates with brand partners to secure core product inventory, ensuring that popular SKUs remain in stock and available. - For price assurance, despite pressures from rising raw material costs and brand price increases, JD.com Auto Service strives to stabilize end-market selling prices through platform-specific subsidies, government subsidies, and combined brand benefits. - Regarding quality assurance, it maintains direct supply partnerships with brands to eliminate counterfeit goods and unauthorized distribution, ensuring traceability of genuine products. - For service assurance, leveraging over 4,000 JD.com Auto Service stores nationwide and more than 40,000 partner stores, it fully implements the official 5S standardized service system. This system covers five dimensions: store environment, equipment and tools, service procedures, professional services, and closed-loop after-sales management.
Against the backdrop of persistently high raw material prices and successive price increases by motor oil and tire companies, the head of JD.com Auto Service's online operations acknowledged, "Currently, the industry still faces many uncertainties in the medium to long term, with significant pressures on the supply of production raw materials and pricing." He further outlined JD.com Auto Service's strategic approach: "On one hand, we will continue to collaborate with brands to optimize supply chain capabilities, leveraging JD.com Auto Service's integrated online and offline capabilities to reduce overall operational costs. On the other hand, we have already partnered with brands to launch proprietary brand products like 'Jingantu' for motor oil and tires. Moving forward, we will continue to refine product performance based on user needs and introduce more brand-customized and proprietary products exclusive to JD.com users."
Regarding opportunities for franchisees, JD.com Auto Service presented a comprehensive end-to-end solution covering users, product portfolios, and channels at the conference. - For user engagement, addressing the pain points of stores struggling to attract and retain customers, JD.com Auto Service proposed a "three-step" solution: first, using digital tools to build user asset profiles; second, leveraging JD.com's user data and tags for precise customer acquisition; and third, expanding from single-category to multi-category offerings to enhance user lifetime value. - In product portfolio supply, tackling issues like poor sales, low profits, and stock shortages, JD.com Auto Service provides diversified product offerings and a high-value supply chain that can both meet customer demand and ensure tangible profits. - In channel synergy, JD.com Auto Service emphasizes a people-centric approach, with products as the foundation and channels as the conduit, effectively integrating online and offline operations.
To help more stores effectively utilize this business model, JD.com Auto Service will also introduce the following three initiatives: First, AI tool empowerment: from product insights and marketing promotion to refined operations and performance forecasting, all processes can be assisted by AI large model tools, enabling one person to function as an entire team. Second, supply chain support for products: ensuring supply stability, price protection, and genuine products to provide sufficient security for both B-end stores and C-end car owners. Third, comprehensive resource allocation: from understanding user needs to targeting potential users, and from converting users to managing user LTV (Lifetime Value), JD.com Auto Service has established clear SOP (Standard Operating Procedure) pathways for business diagnostics, enabling rapid identification of business issues and timely allocation of resource support.
In the future, JD.com Auto Service will continue to deepen strategic partnerships with leading brands, regularly optimize supply chain scheduling, price control, and standardized service systems, consistently introduce consumer-friendly vehicle maintenance initiatives, and promote the steady development of the automotive aftermarket towards standardization, high quality, and sustainability.